WHO ARE WE?
Lynk is a casual streetwear fashion brand that creates fashion wears for young couples. Lynk seeks to help young couples create a deeper connection, a lynk between themselves through fashion.
The challenge was to create an identity for Lynk that is flexible, dynamic and most importantly sells the brand and connects to her audience.
To create a flexible brand Lynk, the visual identity system needed to be flexible and adaptive. This was achieved by making each letter in the name responsive and adaptive, stretching and collapsing to create new unique experiences.
A robust colour system, along with different adaptations of the logo was created for Lynk and this was used expressively cross different brand touchpoints.
FASHION FOR DUO
This is the underlying message from Lynk and acts a unique proposition and also an idea that her audience can rally behind.
Lynk creates fashion wears in a unique way that is only fully complete when worn by a couple.
LYNK Brand Guide
